Posted April 20, 2012
Brunner Names Kelly Slothower VP, Director of Planning and Research
PITTSBURGH (April 20, 2012) - Independent, full-service
advertising agency, Brunner (www.brunnerworks.com),
named Kelly Slothower as VP, Director of Planning and Research. An
industry veteran with more than 15 years of account planning
experience with agencies, including Leo Burnett and Arnold, Kelly
also currently serves as an adjunct professor at VCU Brandcenter.
Reporting to Brunner Chief Strategist Louis Sawyer, Kelly is
responsible for overseeing all account planning and research staff
and activity across Brunner's three offices, as well as the future
growth and development of the practice.
"In today's hyper-connected world where the convergence of
social media and mobile technology has allowed the consumer to take
control, getting to meaningful insight is more critical than ever
before," said Sawyer. "Kelly's industry experience and trailblazing
attitude was exactly what we knew we needed in our ongoing quest to
help our clients navigate the constantly evolving waters of the
digital age. Her work speaks for itself. She has a proven track
record of positively impacting the creative product with highly
relevant and timely consumer insight."
"Brunner is a thought leader in the industry," said Slothower.
"They are ahead of the curve when it comes to understanding
consumer technologies and how they impact behavior and purchasing
patterns. Their vision and determination inspired me. I'm excited
to have the chance to be a part of what's next for them."
Most recently, Kelly worked at Big River Advertising as Director
of Strategic Planning, where she led strategy development, brand
communication, channel planning, and research for clients, such as
the Virginia Lottery, 4-H, and CVS Caremark. While at Arnold and
Leo Burnett (where she was involved in the LeoShe think tank), she
used her planning skills and keen intellect to bolster business for
clients, such as P&G, Philip Morris, Hallmark, and Choice
Among Kelly's many successes, she spearheaded the development,
execution, and analysis of Hallmark's first ethnographic study to
explore new target segments, and she was one of the planners behind
the P&G "Have A Happy Period" campaign for the Always brand
that generated significant buzz in the ad industry and beyond.
) is a $220 million independent advertising agency with 200-plus employees in offices in Pittsburgh, Atlanta and Washington, D.C. The agency provides a broad range of services, including brand strategy, research and planning, advertising, digital, one-to-one, public relations, social media, mobile marketing and shopper marketing, to clients such as Bob Evans, Cub Cadet, CONSOL Energy, Eaton Corporation, GlaxoSmithKline, GNC, Huffy, Philips Healthcare, PPG Industries, Werner Ladders and YellaWood.