It can happen to almost all brands at some point in time, but some are forced to deal with it more often than others. I'm talking about the love/hate relationship that can occur between your brand and your consumer. read more >
By Scott Morgan | 08.11.10
Current statistics show that moms control about $4 billion in annual household spending today, which is obviously why so many marketers are trying so hard to engage them. And it seems that one of the preferred ways to communicate with just about any target segment these days is through email, due mainly to its low cost and high ROI potential. read more >
By Ken Johns | 06.30.10
Bank of America was battered more than most by the credit crisis and the recession that resulted. Its August 2008 shotgun wedding with Merrill Lynch required $45 billion in taxpayers' Troubled Asset Relief Program (TARP) funds to consummate—and about $4 billion of that went to bonuses for Merrill Lynch's star performers. CEO Ken Lewis resigned with his tail between his legs after being dragged before Congress. The bank still faces a variety of litigation, including a suit brought this year by New York attorney general Anthony Cuomo, over whether losses at Merrill were disguised to make the merger more palatable to shareholders.
read more >
06.18.10
The return of the BizMark Awards hosted by the Pittsburgh Chapter of the Business
Marketing Association proved to be an exciting evening for two of Brunner’s very
own. On Thursday, May 13, account supervisor Lynne Plakidas-Klim was honored as
Advertising Agency Employee of the Year for her continued success in helping her
clients grow their businesses. The award recognized her role as a superior brand
ambassador and collaborator. read more >
056.03.10
Citizens Financial Group is launching a new advertising campaign today (Wednesday),
aimed at strengthening consumer "trust" in the brand. read
more >
05.12.10
Independent, full-service advertising agency Brunner
(www.brunnerworks.com)
announced today the launch of
Brunner Mobile, a group of marketing and technology specialists dedicated
to guiding companies strategically and successfully through the mobile marketing
space. To kickoff the new practice area, Brunner is offering brands the chance to
win an iPad and 10-page mobile site through its "Mobile Innovation Package" sweepstakes.
Companies can enter to win at Brunner’s Facebook page (http://www.facebook.com/brunnerworks) by Thursday, June
17. read more >
05.03.10
As appears in Shopper Marketing Magazine. read more >
04.01.10
Full service advertising agency, Brunner, won more than two dozen awards at the
annual Atlanta ADDYs held on February 4 at the Georgia Aquarium. The American Advertising
Federation presented the team with a total of 26 awards, including four of the 17
coveted Gold ADDYs awarded that night. read more >
03.17.10
Independent, full-service advertising agency Brunner announced today it has been
named agency of record for Eaton Corporation’s Vehicle Group. The agency won the
account following a six-month competitive review. read
more >
03.08.10
In ranking agencies by their collective haul, Brunner landed 10 gold Addys and 17
silvers for a group of clients that included Cub Cadet, Consol Energy, Zippo, GlaxoSmithKline
and WesBanco. Those grease rags -- including one that said "Lefty Loosey, Righty
Tighty" followed by a phone number -- were part of work done for Neil Barker Motorcycle
that also included a promotional white board and a magnet puzzle.
read more >
03.06.10
Brunner CEO Michael Brunner announced that his agency has assumed the clients and
staff of Washington, D.C.-based marketing services firm AXIS after the firm’s founder
and CEO, Karen Work, decided to relocate to Arizona. Founded in 1991, AXIS amassed
an impressive client roster through the years, including leading brands, such as
Time Warner Cable Business Class, NASDAQ, Sodexo, Kaiser Permanente, Intelsat General
and Unisys. read more >
02.01.10
Every time you look up (from your mobile device), another new way to reach consumers
and a new digital mechanism to drive brand messages seems to emerge. But with more
than 307 million people in the U.S., and nearly 74 percent of them using the internet,
how are we supposed to find success using the Pareto principle and target the 20
percent of consumers who drive 80 percent of the revenue?
read more >
By Scott Morgan | 11.16.09
Independent, full-service advertising agency Brunner announced today it has been
named agency of record for Bob Evans Restaurants and Food Products (www.bobevans.com).
The agency won the multimillion-dollar account following a competitive review. The
partnership is effective immediately. read more >
11.04.09
Independent, full-service advertising agency Brunner announced today the appointment
of David Lied to Vice President, Director of Consumer Promotional Services. In this
new position, Lied is set to launch Brunner’s consumer promotional services group,
a new initiative designed to expand the agency’s offerings in digital, creative
package design and innovative Shopper Marketing strategies for existing and new
clients. read more >
10.28.09
There's an age-old saying that half the money a brand spends on advertising is wasted.
The trouble is nobody knows which half. And while that sentiment may still hold
water, it misses the mark somewhat these days. Brands still worry about the "fat"
in their media buy, but it's the financial incentives in their agency compensation
model that should keep the executives in the C-suite up at night.
read more >
By Michael Esterin | 10.15.09