Measurement

Marketers have always wanted a more definitive way to measure investment in advertising. In fact, today it's practically mandatory for most companies. But determining the value of many forms of advertising has largely been a guessing game. You might watch sales go up but is it your online, TV, print, or outdoor - or some combination of all of them - that's chirping the loudest? Cricket gives you the answer.

Cricket is our proprietary, interactive tool for capturing and calculating campaign metrics, exclusively for Brunner clients. Through Cricket's real-time (or near real-time) digital interface, we track, analyze, model, and generate reports for you on any combination of more than 45 different metrics on a daily basis. We help you make adjustments to your campaign with predictive modeling to show how the metrics might look when parameters are changed. With Cricket, you can be constantly and accurately informed about how your campaign is performing. Real metrics, in real time - so you can see real results.

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