Our love affair with data driven marketing began over 20 years ago when we acquired a database marketing firm. Today our practice area has evolved to deliver an analytical approach to just about everything we do. We use data to improve your marketing performance. We focus on three major activities.
Because data is coming from such a variety of sources, at increasing velocity and with such volume, data science depends on your ability to manage data – the three V’s of big data.
Is there a marketing decision to be made? There’s an algorithm designed to assist in deciding the best course of action. And based on the available data, it is possible to dramatically improve the quality, as well as the speed, of those decisions.
It is the action part of data science that creates the real business value and drives sales, efficiency, ROI, and competitive advantage. Brunner’s expertise in the nuts and bolts of analysis and data science, as well as its emphasis on useful insights and implementation, is what propels performance.