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Reinventing a Brand and Capturing #1 Share

Mining Consumer Insights to Drive Brand Awareness

BACKGROUND

Huffy was an iconic brand that needed direction to navigate an overcrowded kid’s market.

INSIGHT

While Huffy’s overall brand awareness was an impressive 93%, the number dropped to 36% when asking about adult products. The men’s market was dominated by high-end performance bikes. We identified the path to growth - Moms. More than 50% of this audience had a Huffy growing up and that memory was something special for the brand to build upon.

STRATEGY

BRUNNER reminded Moms that Huffy was Still Their Ride. We encouraged them to ride through puddles, not around them. Within 18 months, our client became the market share leader in the cruiser category.

Results

  • 80% Increase in sales
  • #1 market share in Cruise bikes

THE WORK

Up for more reading? Check out another case study.

Brunner - 84 Lumber
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Brunner - Mitsubishi Electric
Brunner - Larosa's
Brunner - Huffy
Brunner - Duck Tape
Brunner - Penske
Brunner - Musselman's
Brunner - Compact Power
Brunner - M&M's
Brunner - Westinghouse
Brunner - Lucky Leaf
Brunner - Wesbanco
Brunner - Owens Corning
Brunner - Yellawood
Brunner - Dick's Sporting Goods

DREAM BIG


WORK HERE
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